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Beauty of Joseon

Unveil your skin’s natural, inner radiance through a harmony of timeless history and modern science. Beauty of Joseon is an award-winning Korean skincare brand inspired by the clean, minimalist elegance of the women of the Joseon Dynasty. Reimagining traditional Hanbang (Korean herbal medicine) for the modern vanity, the brand infuses luxury, nutrient-dense ingredients—like brightening rice bran water, antioxidant-rich ginseng root, and soothing propolis—into lightweight, non-sticky formulas. Crafted meticulously for dull, dry, and sensitive complexions, Beauty of Joseon builds a strong, healthy moisture barrier to reveal clear, deeply hydrated, and universally glowing skin.

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