Jellycat Smudge Bear Backpack

The Jellycat Smudge Bear Backpack is a soft and practical companion that holds your essentials while adding a playful touch. This fluffy bear design features gentle plush fur, squishy arms, and a cosy lined pouch for small items like keys, cards, or snacks. The adjustable straps make it easy to wear on your back or carry by hand, while the sturdy zip keeps everything secure on the go. It's great for casual outings, short trips, or anyone who enjoys carrying something a bit different.

With a size that works well for both kids and adults, the Jellycat Smudge Bear Backpack is more than just cute—it's built to be used. The soft design is comfortable against your back, and the fabric feels gentle without being flimsy. Whether you’re heading out for errands or packing light for a walk, this bear has space for the things you want to keep close. It’s the kind of backpack you’ll reach for again and again, not just because it’s sweet, but because it actually works.