Itoen is the world's premier Japanese green tea company, dedicated to promoting a culture of tea rooted in authenticity, wellness, and tradition. Established in Japan in 1966, the brand pioneered the concept of the ready-to-drink green tea beverage, making it possible for consumers globally to enjoy high-quality, authentic Japanese tea anytime and anywhere. The company’s philosophy is centred on five key development concepts: natural, healthy, safe, well-designed, and delicious.
