INTO U Airy Blush starts as a light liquid and sets to a powder, giving cheeks a smooth, natural look. The texture is watery at first but dries down without feeling greasy or sticky, and it won’t leave behind powdery residue. It blends easily with your fingers or a brush and doesn’t drag on the skin, which helps it spread without creating patches. The colour sits close to the skin, not on top of it, making it look like it’s part of your face rather than makeup added after. Once it dries, it stays in place well and doesn’t fade too quickly, even if you’re out for hours.
The tube is small and easy to carry, and a little bit goes a long way, so you won’t need to keep reapplying. You can use a tiny amount for a soft flush or build it up for stronger colour without the texture going uneven. It works well over foundation or directly on bare skin, depending on how you like to wear your makeup. INTO U Airy Blush comes in shades that suit different skin tones and don’t look too shiny or flat. It’s the kind of blush you can wear without having to think too hard about it once it’s on.