INTO YOU focuses on lip products that empower self-expression through vibrant colours and engaging experiences. Celebrating individuality, INTO YOU inspires courage and authenticity with makeup that breaks free from age, gender, and cultural boundaries. Their standout product, Lip Mud, offers a smooth, non-greasy matte finish with high colour saturation, perfect for lips, cheeks, and eyes. Committed to clean beauty, INTO YOU uses high-quality synthetic, vegan, and natural ingredients, ensuring all products are 100% cruelty-free and paraben-free. Embrace self-care and diversity with INTO YOU – your ultimate destination for fearless beauty.